Raghurajpur, the renowned heritage crafts village of Odisha, has been honored as the ‘Best Tourism Village of India 2023’ by the Ministry of Tourism, Government of India. This prestigious recognition was recently announced by the Department of Tourism, Government of Odisha. The Ministry of Tourism bestowed this award as part of its initiative to promote and preserve cultural heritage and sustainable development through tourism in rural areas. Out of 35 villages considered for this award, Raghurajpur stood out with its rich cultural heritage and unique artistry. Situated at some distance from Puri, Raghurajpur is celebrated for its exquisite Pattachitra art, a tradition passed down through generations for thousands of years. Notably, this art form is used to adorn deities, including Lord Jagannath and his divine siblings, adding to its significance.

The Pattachitra paintings from Raghurajpur draw inspiration from Hindu mythology and local folklore, showcasing intricate motifs painted with natural pigments and dyes. In an era dominated by synthetic colors, the use of natural pigments makes these artworks truly exceptional. Raghurajpur’s charm lies in its quaint village setting, where rows of houses face each other, each home hosting talented artists. This concentration of artistic talent is a rarity in India. In recent years, Raghurajpur has gained popularity as a tourist destination, attracting visitors from around the world. Tourists can immerse themselves in the village’s vibrant art scene, interact with the artists, and purchase traditional handicrafts. Raghurajpur’s recognition as the ‘Best Tourism Village of India 2023’ is a moment of immense pride for Odisha, highlighting the village’s cultural richness and contribution to India’s tourism landscape.