The Odisha Pavilion has secured a gold medal at the 42nd India International Trade Fair (IITF) held in New Delhi. The pavilion, conceptualized around the state’s ancient maritime trade culture, claimed the top position for Excellence in Display at Pragati Maidan in the national capital. Featuring 24 stalls that included handloom outlets and government departments, the Odisha Pavilion aimed to showcase the rich cultural heritage, handicrafts, and handloom of Odisha. The emphasis was on providing a robust representation of tribal groups, with a special focus on highlighting the work of women artisans. The diverse displays included Government outlets of handloom, the renowned Koraput Coffee, agricultural products, ethical weaves, and more, creating a vibrant and culturally immersive experience for every visitor.

The theme of IITF-2023, “Vasudhaiva Kutumbakam,” started on November 14 and concluded on Monday. The fair witnessed participation from 28 states, 8 Union Territories, and corporations from India and various countries, such as Afghanistan, Vietnam, Tunisia, Kyrgyzstan, Lebanon, Iran, Bangladesh, Oman, Egypt, Nepal, Thailand, and the UAE, showcasing their products and services across diverse fields. Notable attractions at the Odisha Pavilion included the Konark wheel on the welcome gate, capturing the attention of every visitor and becoming a favored selfie spot. Another highlight was the central positioning of the maritime boat, historically known as the “BOITA,” enticing people with its structural beauty. The success of the Odisha Pavilion reflects the state’s commitment to promoting its unique cultural and economic offerings on a national platform.