Union Minister of Skill Development and Entrepreneurship Dharmendra Pradhan on Sunday launched the superpower retailer programme under the Skill India Mission which aims to build the capacity of retailers.

Piloting the project in the state, Pradhan said the objective of the programme is to provide retailers with skills, tools and techniques that are required to succeed in the constantly changing retailer ecosystem. Equipping traditional retailers with the right skill set is necessary to make their business more profitable as well as build their business skills.

“As the auspicious celebrations of Durga Puja begins today, we launch the super power retailer programme in partnership with Coca-Cola India during the auspicious occasion of Durga Puja to empower our retailers and provide training to them on expanding their businesses and enhancing consumer experiences. I am confident that the initiative will play a pivotal role in strengthening India’s economy by skilling, reskilling, and upskilling the retailers by paving the way for their growth,” he said.